Making Business Connections via Social and Traditional Networking (E1611939)

Rachael Bell is the Content & Communications Director for the New Jersey Society of CPAs. She manages content for the NJCPA's digital and print platforms, including njcpa.org, New Jersey CPA magazine, NJCPA Pulse and social media. Rachael is also the community manager for Connect, the Society's online community for members. Together with Don Meyer, NJCPA Chief Marketing Officer, Rachael provides social media training to CPAs throughout the state. Twitter @RachaelBell

Don is the chief marketing officer of the NJCPA, responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. Functional areas of accountability include digital assets (web, social media, email), content and news distribution (including the organization’s flagship publication, New Jersey CPA), membership, media relations, public relations, next generation recruitment, executive communications and internal communications. He also oversees graphic design, market research, and advocacy and legislative communications. Don came to the NJCPA from the Craft & Hobby Association, where he was director of marketing and public relations.